Case 04 · Thiago Bersou
Pushed a behemoth to move faster
- Client
- One of the largest beverage companies in the world (confidential)

The work
Developed and led a study on the DTC drivers of success and how to implement them at one of the largest beverage companies on the planet.
Results
- A study of what drives direct-to-consumer success, and a plan for putting it to work inside the company.