Case 06 · Thiago Bersou

Cracked the 60-million mobile marketing opportunity in Africa

Client: Guinness Africa, Diageo

Guinness Football Manager: the game's title lock-up with a football and a basic mobile phone.

The work

Launched the world's first mobile fantasy league game, Guinness Football Manager, for basic mobile phones, engaging 500K weekly players in 6 months.

Results

The world’s first mobile fantasy league built for basic phones.
500K weekly active players within 6 months of launch.

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