Case 01 · Thiago Bersou
Turned missed flights into margaritas
- Client
- Cayman Jack, Mark Anthony Brands
The work
You know how the things you don't plan end up becoming some of your best memories? That's the idea behind The Cayman Club. It takes annoying travel hiccups and turns them into excuses to slow down, take a breath, and get into that margarita state of mind, even at the country's busiest airport.
Results
- A lounge for missed, cancelled and delayed flights, set inside the country’s busiest airport.
- Part of the Mark Anthony Brands strategy work across White Claw, Mike’s Hard Lemonade, Cayman Jack and Más by Messi, which brought Edelman $8M in new business revenue.