Case 02 · Thiago Bersou
Gave underdogs their starting-five moment
- Client
- Degree, Unilever North America
The work
Helped Degree flip the script on March Madness by backing walk-ons, the overlooked hoopers grinding without scholarships. With Giannis in the assist role, we dropped $100K in NIL deals, mentored the athletes, and turned “benchwarmers” into headline-makers.
Results
- $100K in NIL deals for walk-on athletes, with Giannis Antetokounmpo in the assist role.
- Part of the earned-first work for Unilever North America (Dove, Dove Men, Degree, Knorr, Hellmann’s, Ice Cream), credited with $10M+ in business growth.