Case 03 · Thiago Bersou
Transformed a team into a country
- Client
- Nike Brazil
The work
Strategy lead for one of the most engaging and successful Nike campaigns worldwide, República Popular do Corinthians, generating almost US$10M in earned media. Clio Award 2011, Integrated.
Results
- Almost $10M in earned media.
- Ranked among Nike’s most successful football campaigns worldwide.
- Clio Award 2011, Integrated.